THE PROJECT

Roots

Roots makes vibrant, semi-permanent plant-based hair dye that lets you rock your color while staying sustainable.

Brand Identity + Packaging + Social Media

TOOLKIT: ILLUSTRATOR & PHOTOSHOP

PROJECT OVERVIEW:

When developing roots we needed to encompass a captivating visual identity that is attractive to eager eco-friendly hair dyers. Roots’ brand identity focuses on individuality through strikingly bold colors and type that is dripping in drama.

This project was in collaboration with Lex Larios. We were so excited to develop a brand that we were both dye-ing to use. Some things that looks cute on our shelves while staying true to our moral of sustainability. The whole design process was completed with both of our minds, truly designed with each other, each step of the way.

COLLABORATION: